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Calculators for Shopify unit economics.
Free, no sign-up, nothing leaves your browser. Every result shows the formula and the arithmetic behind it.
CalculatorLifetime valueLTV calculatorRevenue LTV, gross-margin LTV and LTV:CAC from average order value, margin, purchase frequency and lifespan or retention.Open calculatorCalculatorPayback periodCAC payback calculatorMonths until first-order and repeat-order gross margin repay customer acquisition cost, with optional repeat-order decay.Open calculator
These calculators use averages. For LTV and payback measured by acquisition cohort and channel from your own order data, see LTV and retention analytics for Shopify brands.