Writing/Field notes
Field notes on data science, analytics and commerce.
Practical write-ups from client work and our own products. Each article opens with a short answer, then shows the working.
Data science10 minLTV forecasting with under a year of dataWhich customer lifetime value models hold up on short purchase histories, how to sanity-check them, and when a cohort table beats all of them.Commerce8 minWhat we check before touching a Shopify themeA redesign fixes how a store looks, rarely why it underperforms. The audit order we run first — speed, tracking, funnel and unit economics — and why each comes before the next.